2 ms·
One of our largest chains here in Germany (REWE) has 4 house brands with many overlapping products in each. "ja!" (yes!) is the cheapest and looks cheap. Next
by Semaphor 6y ago
One of our largest chains here in Germany (REWE) has 4 house brands with many overlapping products in each.
"ja!" (yes!) is the cheapest and looks cheap. Next is "Beste Wahl" (best choice) which is more expensive and followed by "Bio" (Organic), again slightly more expensive and obviously organic. Finally, there is "Feine Welt" (Fine/Tasty World) which has the highest prices and more specialty items.
The designs of "Beste Wahl" and "Bio" look about equal, "ja!" clearly looks cheap and "Feine Welt" looks fancy: https://i.imgur.com/YA9VTyZ.png https://i.imgur.com/YA9VTyZ.png
edit: And before REWE bought them, we had a chain called SKY. When they introduced a new, very cheap, house brand the internal name was "Aldinative Produkte", a portmanteau of our discounter "Aldi" and "alternative" ;)
- donw 6y agoI honestly love the “ja!” brand, though. It looks basic, but not shameful, and with the bonus that I can go to REWE and buy myself a liter and a half of “YES!” (with or without bubbles!)
- Semaphor 6y agoI pretty much mix and match ;) For example the ja! cream cheese and "Beste Wahl" soy sauce are the products with the lowest sugar & carb count of their type.