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Tesco, in the UK, did this too but only recently. They used to have a 'basics' range with labelling that said nothing but 'cheap'! Instead, they now have these
by dazc 6y ago
Tesco, in the UK, did this too but only recently. They used to have a 'basics' range with labelling that said nothing but 'cheap'!
Instead, they now have these wholesome-sounding brands such as Redmere Farms, Nightingale Farms, etc which imply you're buying from some twee family business instead.
- twic 6y ago'Basics' was Sainsbury's, Tesco had 'Value', with its incredibly bold branding: https://logos.fandom.com/wiki/Tesco_Everyday_Value https://logos.fandom.com/wiki/Tesco_Everyday_Value They also have "Stockwell & Co" for the things which don't come from British farms, like jam and baked beans. That at least is a nod to history, because Tesco started out selling tea packaged by T. E. Stockwell. They are entirely upfront about their brands: https://www.tesco.com/groceries/en-GB/zone/exclusively-at-tesco https://www.tesco.com/groceries/en-GB/zone/exclusively-at-te... It amuses me that their dairy brand is 'Creamfields', both because that's too obvious, and also a house music festival: https://creamfields.com/ https://creamfields.com/
- dazc 6y agoThanks for the correction. The branding obviously works since I would have never dreamed of buying 'basics' or 'value' in their original branding but do sometimes buy the 'farm-brand' veg and 'Stockwell' products. Wairtrose also have an 'Essentials' range although the labelling is very similar to regular priced products. I buy these without a second thought.