It's not so much tech as understanding. 25 years ago Grocery CEO's may not have realized the power of brand to the same extent. Price/Quality product is it. Wi

It's not so much tech as understanding. 25 years ago Grocery CEO's may not have realized the power of brand to the same extent. Price/Quality product is it. With the internet, photoshop, diversity in packaging, explosion of available artists and designers, better printers for test and packaging, more savvy PM's it's a natural progression. They still are not that good frankly, there's a ways to go to improve.