> unwilling to pay a branding premium for essentially the same product. For true commodities thats entirely reasonable. And these days when the same contract m

> unwilling to pay a branding premium for essentially the same product. For true commodities thats entirely reasonable. And these days when the same contract manufacturers develops and packages the product for Aldi, trader joes, kroger, and Annies its even more true. But dont let rose colored glasses obscure the differences that dis exist between the generics and name brands of previous times. Its ok to admit that Toasted Nut Os just werent as good on texture and flavor.