You’re right, but they still haven’t managed to develop a money maker in over 10 years (as distinct from acquisitions). I don’t think it’s a strategic decision

You’re right, but they still haven’t managed to develop a money maker in over 10 years (as distinct from acquisitions). I don’t think it’s a strategic decision to avoid non-scalable products, I just think they’re fundamentally incapable of doing so because they’re not a customer-focused company. After all, it’s not like they didn’t launch their own games studio (quite possibly the least scalable exercise possible). They did, and then they just panicked and shut it down because they don’t know how to run something that doesn’t run itself. Google still has a licence to print money but it is incredibly undiverse (unlike, say, Apple). The wheels could fall off very quickly if/when the world moves away from web search.