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I am surprised that the article did not mention Costco's Kirkland brand. In my mind, that is the inhouse brand to beat in terms of high quality and good value.
by RcouF1uZ4gsC 6y ago
I am surprised that the article did not mention Costco's Kirkland brand.
In my mind, that is the inhouse brand to beat in terms of high quality and good value. And it is definitely driven by consumer data, since Costco has information on what every member bought and returned.
- AtlasBarfed 6y agoThere's a few websites that try to track what Kirkland rebadges. Walmart may be soul-sucking to shop at, but their Dr. Thunder and clone colas are really good and 67 cents a 2 liter. Their yogurt is basically as good as yoplait (orange is great), and their generic salt and vinegar kettle chips and life cereal are all great. Supermarket clones are still pretty bad, which is surprising given what Walmart and Costco have been able to do with their market strength.
- jasonv 6y agoThe Good Mythical Morning show often pits store brands against the name brand originals.. results vary a lot, but Kroger, for instance, tends to rank higher (for them) then Whole Foods or Trader Joe’s brand knock-offs.
- jwagenet 6y agoThe article is about branding, not quality/value. The Kirkland brand logo and label design haven’t changed in a while and aren’t particularly modern.
- deleted 6y ago[deleted]