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Groupon - the alternate view
- loumf 15y agoA lot of good points, but a somewhat sloppy article. 1. The MG Siegler post he linked to is very positive, even though he uses Grouponzi in the title. 2. Breakage shouldn't affect Groupon's profit, unless I am missing something. Groupon is indifferent to whether you redeem the coupon or not. I think that the low variable cost and high margin businesses that the author points out are the future of Groupon. I joined for the restaurant deals, which never made sense to me, and have noticed fewer and fewer of them. The other thing I can't figure out is why the businesses I used through Groupon never added me (or tried to add me) to any kind of e-mail or other drip campaign (even FB or Twitter). I would gladly have done it for any of them. Many of them had social network presences.