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Brands in and of themselves are worthless when they can be bought and sold like commodities, or simply slapped on existing or even totally different businesses.
by tenebrisalietum 6y ago
Brands in and of themselves are worthless when they can be bought and sold like commodities, or simply slapped on existing or even totally different businesses.
- aabhay 6y agoThat's the definition of a bad brand. A truly good brand cannot be bought and sold in that way, takes decades to earn the trust of its rabid fan base, and with every slight imperfection creates legions of haters that declare the brand 'over'. E.g. Apple. But at the end of the day, Apple earns its margins with its brand, and entirely its brand.