Exactly > Hence, the key effect of commoditization is that the pricing power of the manufacturer or brand owner is weakened: when products become more similar

Exactly > Hence, the key effect of commoditization is that the pricing power of the manufacturer or brand owner is weakened: when products become more similar from a buyer's point of view, they will tend to buy the cheapest. https://en.wikipedia.org/wiki/Commoditization https://en.wikipedia.org/wiki/Commoditization