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Ethics of paying off class actions with promotional/discount rewards aside, I'm kind of surprised they did settle. While many EU regulators have held loot boxes
by Macha 6y ago
Ethics of paying off class actions with promotional/discount rewards aside, I'm kind of surprised they did settle. While many EU regulators have held loot boxes to be in violation of rules regarding licensed gambling or marketing gambling to kids, I'd always assumed the US would be more open to letting whales be eaten by the sharks based on their attitude towards free markets.
- oceanghost 6y agoAmerican citizens attitudes and what our political/court system do are often very different.
- falcolas 6y agoIf there's a chance of setting a poor precedent for them, even a minuscule chance, they'll often settle after racking up the opponent's legal bills.
- skeeter2020 6y agoClass action lawsuits rarely go to trial. Did you note the 25 million in real cash that's included? The settlement is camouflage for the true goal, which was getting big fees for the lawyers. Their strategy is to take these cases as close to trial as possible without ever having to prepare for a courtroom. They ran this one to perfection.
- istjohn 6y agoOf course they settled. The only way the settlement could have been more favorable for them is if the plaintiffs agreed to pay Epic.
- jandrese 6y agoWhile this is probably not the case, this could be a subversive attack on potential competitors if Epic is planning to release a MMO in the near future that doesn't have Gamble Boxes. Many many competitors would be in danger of a similar lawsuit and could find themselves cut off at the knees right as Epic launches their own MMO or F2P mobile game. This is probably too Machiavellian, but it's not like the industry isn't rife with Gamble Boxes. There are a lot of companies that are basically dependent on gambling for the majority of their income.