Because you increasingly don't leave Google: https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/09/three-effective-strategies-to-combat-zero-clic

Because you increasingly don't leave Google: https://www.forbes.com/sites/forbescommunicationscouncil/2020/01/09/three-effective-strategies-to-combat-zero-click-searches-on-google/ https://www.forbes.com/sites/forbescommunicationscouncil/202... https://sparktoro.com/blog/less-than-half-of-google-searches-now-result-in-a-click/ https://sparktoro.com/blog/less-than-half-of-google-searches... When users stay on the Google and Facebook platforms then news media companies are for practical purposes forced to have a presence on both, but that also means Google and Facebook will capture most of the advertising revenue and the news media companies producing the actual content will see less. Hence the regulation. Google has already done deals with various news media companies in Australia. Facebook is in the process of doing the same. The Australian government got what they wanted.