The explanation is too much anti-Google. You are saying that QS is to maximize google's revenue ,so why is that when you have high QS, you basically paying noth

The explanation is too much anti-Google. You are saying that QS is to maximize google's revenue ,so why is that when you have high QS, you basically paying nothing for the bids? Google punishes badly structured accounts that don't know how to advertise , takes awhile to learn what really works but it's really possible to get scores in 8-10 range. I don't really know why the defaults are so large , but for new user I would assume is better to cast your net wide and then filter out what does not work for you. Yes , it cost money in the beginning.