I enjoyed the story of how he chose the name for the game. When I ran an online marketplace, companies would start to change their names to add numeric characte

I enjoyed the story of how he chose the name for the game. When I ran an online marketplace, companies would start to change their names to add numeric characters to the front in order to show up first in their listings. There's a reason, for example, that there are so many businesses called A1. My solution when getting hit with calls every week was a custom sort to push numeric names to the back end of the search results.