You're missing some key points, and your comment is not a rebuttal it's just a 'refusal'. Apple, were it not a 'kind of monopoly' would have considerably diffe

You're missing some key points, and your comment is not a rebuttal it's just a 'refusal'. Apple, were it not a 'kind of monopoly' would have considerably different pricing structure. The difference between that 'free market price' and 'Apple's current price' - is the the part that has similar effects to a 'Tax'. Apple's fee is like a tax for exactly the reasons I highlighted - it creates 'dead-weight' in the market. This is bad for everyone, even Apple in the long run - just as carriers like AT&T and Verizon wanted to charge 10 cents per 'WAP' page back in 2002, which a price they can dictate because they had the power to, but was obviously completely stupid because it would have restricted the market. ... 'Epic' is not a 'middleman'. 'Epic' is a vendor, they are on the other side of the value chain. They are effectively having to pay a 30% tax on their business and it has nothing to do with 'middlemen'. It's unlikely Facebook wants to be a 'middleman' because they could already be doing that for Google Play - and they are not. Once we see true, independent app stores and software that supports smaller vendors - which will happen when other app stores can be on equal footing - we'll see what the 'true' free market competitive pricing for those services will be. My guess is that it's well under 10%, probably in the range of 4-8% depending on services provided. 3.5% of that will be processing fees to VISA and the networks etc..