Missing from this is 1) They are not handsome guys and that is a real factor (you don't have to be pretty, but it's hard to to be ugly) and 2) They are way to o

Missing from this is 1) They are not handsome guys and that is a real factor (you don't have to be pretty, but it's hard to to be ugly) and 2) They are way to old looking to have inspired their most recent hits. Kids won't go for that. I know this is some very hardcore marketing realpolitik but this is it. Sia covers her face because she's not pretty, not because 'it's art'. Adele's albums are closeups of her face not anything else, because she's attractive there, that said, she always wore herself well enough it didn't matter that much. One of the few 'not good looking' is Ed Sheeran, but he's at least young, he's not going age well in front of the camera, it may not matter that much. Google 'famous singers' and they are all quite attractive. Shawn Mendez and Justing Bieber are both one in at least 10 000 attractive. The ladies it's much harder to tell because of their makeup. What would have made this much more interesting is if Daft Punk decided to actually 'replace themselves' and just let others take on the helmets. If they really wanted to milk it they could have gone for 'multiple versions' i.e. a standing show in Vegas, NY and Duabi or something with stand-ins. That's completely selling out but hey. There are possibly some legit ways to do that, like actually getting extremely talented producers and artists into the masks for a while to help kick of their career. They could make some really nice PR out of a culty thing like that.