Noting that decentralisation requires a lot of effort, otherwise monopoly is a natural outcome in any competitive field. So regardless of the egalitarian ethos

Noting that decentralisation requires a lot of effort, otherwise monopoly is a natural outcome in any competitive field. So regardless of the egalitarian ethos of the Web, the natural result of leaving the environment to invent itself is that there will be one search engine that basically everybody uses, one social network that basically everybody uses (and that one network might change from generation to generation).