Trevor if you need help, feel free to send me a msg via email. (in my profile) We can get Google Analytics working properly for you and that will help you maxim

Trevor if you need help, feel free to send me a msg via email. (in my profile) We can get Google Analytics working properly for you and that will help you maximize your adwords spending for ROI. If you have direct access to your sites code (I assume yes from your book) we can set you up in a few minutes and get you going. (The help offer is gratis not paid consulting) All you should need is a basic GA setup and a basic adwords account to start making sales.