Doesn't the phrase "add color" go back at least to the century-old idea of a "color" commentator (who operates opposite the "play-by-play" commentator) of sport

Doesn't the phrase "add color" go back at least to the century-old idea of a "color" commentator (who operates opposite the "play-by-play" commentator) of sports radio and later sports TV? I'd be pretty surprised if this wasn't used for things outside of sports before MBAs started using. And if the MBAs invented the turn of phrase, I'd say it's clever and evocative! This seems very different than mere business euphemism like "realize negative gains".