4 ms·

I would recommend toning back some of the emotional language in your treatment comparison table -- things like "confusing terminology", "Busy staff with no tim

by Shoop 6y ago

I would recommend toning back some of the emotional language in your treatment comparison table -- things like "confusing terminology", "Busy staff with no time to help", and "Unhelpful Google searches". Your value prop of convenience of no shots is super obvious to me but the biased comparison table is a turn-off. It would give me a lot more confidence if the language in the table were more scientific and clinical. Specifically, I want to be able to look at the table and know for what type of person In-office shots would be better than At-home drops instead of being distracted by the language.

smt88 6y ago
Good marketing is emotional. Thr target audience probably has very little overlap with the HN audience.
- ketzo 6y ago
  Yeah, I was gonna say that I actually quite like a lot of the copy; it speaks to a consumer's specific problems and feelings, which is, like, marketing 101.
ahstilde 6y ago
Thanks for your feedback! When we redo our site, we'll keep it in mind.
adkadskhj 6y ago
Yea, the emotional tone has me thinking this is more "essential oils cure all" than it is actual science. My fear with something like this is that in a lot of other cases - if it worked, it would be science. So it's difficult for me to be an early adopter here.
- ahstilde 6y ago
  If you have allergies and have doubts, you can speak directly to a physician with a free visit: https://www.wyndly.com/allergy-visit https://www.wyndly.com/allergy-visit We cite research studies whenever we can to demonstrate that this treatment is medically sound and is used every day to treat thousands in the US and millions in Europe. What specific questions do you have that are holding you back?
  - adkadskhj 6y ago
    No specific question. My comment was more a voice on my thought process, not a critique; apologies if it came off as a critique. Rather, i'm just saying that as a layman in the medical field i am definitely of snake oil - since there is so so much on the market. I am a pretty bad pollen allergy sufferer, fwiw. Appreciate your work here, i hope to use this once i can feel confident in it :)
refurb 6y ago
As someone who works in healthcare I’d tone down the language before the FDA sends them a warning letter. Using terms like “learn how to beat your allergies in 60 seconds” and “leave your allergies behind” are efficacy claims that the FDA takes very seriously. Right now it gives the impression that the company guarantees I’ll beat my allergies and I can do it in 60 seconds, both of which I doubt are true. Plenty of companies have been cited for less bombastic claims than those.

by Shoop 6y ago

smt88 6y ago

Good marketing is emotional. Thr target audience probably has very little overlap with the HN audience.

ketzo 6y ago
Yeah, I was gonna say that I actually quite like a lot of the copy; it speaks to a consumer's specific problems and feelings, which is, like, marketing 101.

ahstilde 6y ago

Thanks for your feedback! When we redo our site, we'll keep it in mind.

adkadskhj 6y ago

Yea, the emotional tone has me thinking this is more "essential oils cure all" than it is actual science. My fear with something like this is that in a lot of other cases - if it worked, it would be science. So it's difficult for me to be an early adopter here.

ahstilde 6y ago
If you have allergies and have doubts, you can speak directly to a physician with a free visit: https://www.wyndly.com/allergy-visit https://www.wyndly.com/allergy-visit We cite research studies whenever we can to demonstrate that this treatment is medically sound and is used every day to treat thousands in the US and millions in Europe. What specific questions do you have that are holding you back?
- adkadskhj 6y ago
  No specific question. My comment was more a voice on my thought process, not a critique; apologies if it came off as a critique. Rather, i'm just saying that as a layman in the medical field i am definitely of snake oil - since there is so so much on the market. I am a pretty bad pollen allergy sufferer, fwiw. Appreciate your work here, i hope to use this once i can feel confident in it :)

refurb 6y ago

As someone who works in healthcare I’d tone down the language before the FDA sends them a warning letter. Using terms like “learn how to beat your allergies in 60 seconds” and “leave your allergies behind” are efficacy claims that the FDA takes very seriously. Right now it gives the impression that the company guarantees I’ll beat my allergies and I can do it in 60 seconds, both of which I doubt are true. Plenty of companies have been cited for less bombastic claims than those.