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To be dull: "above the fold" means visible on the initial page view, without any scrolling.
by jefftk 6y ago
To be dull: "above the fold" means visible on the initial page view, without any scrolling.
- reaperducer 6y agoWhich made sense when everyone was browsing at 800x600. But these days who knows what the size of an initial page view is. Not just devices, but windows within those devices.
- jefftk 6y agoPublishers have good information on a per ad slot basis telling them how likely they are to be initially on screen. It's not yes/no, the way it would be if everyone's screen was the same size or on a physical newspaper, but percentages are still useful. Mostly people use viewability instead: https://headerbidding.co/mrc-viewability-standards/ https://headerbidding.co/mrc-viewability-standards/
- shawn-furyan 6y agoGet that newfangled SVGA outta here. VGA (640x480) is the One True Resolution™.
- 867-5309 6y agomost mobile browsers actually use low resolutions like this by default