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People log into Facebook to see their friends' drunken photos from last night. People browse to Google to find information - which lends itself naturally to ad

• m0nastic 15y ago
  Right, but then people stay logged into Facebook throughout the day while navigating the rest of the web (and spend an increasingly greater amount of time on Facebook itself). I have no idea if Facebook ad revenue will surpass Google's (and neither does this article), but the way Facebook ads work seems much more in line with traditional advertising (Google seems like an exception, but a good and potentially paradigm-changing exception).