Fibery is like the penultimate example of not starting with a niche, which makes this article quite funny. They are the anti-niche, and further, defining a nich

Fibery is like the penultimate example of not starting with a niche, which makes this article quite funny. They are the anti-niche, and further, defining a niche as focusing on a specific size of company is also an inversion of what most would call a niche... They had a unique opportunity here to write an article “don’t start with a niche”, but I don’t know if they have the success yet to prove it.