4 ms·
Product and sales first. It sounds like you spent your marketing money way too soon. Later you might have found out that your offering was not even what custome
by barisme 15y ago
Product and sales first. It sounds like you spent your marketing money way too soon. Later you might have found out that your offering was not even what customers really wanted. Then you're back in the same position where you've spent everything on marketing, and have no money to make more appropriate materials.
Here's your next written business plan:
1. Build something you can show off - a product, a demonstration of your service, whatever.
2. Show it to anyone who will sit still.
3. If 2 out of 10 people are not trying to buy your stuff or hire you by the end of the demo, pick one from a,b,c below:
a) show it to different kinds of people
b) revise it and show it to more people
c) take whatever you've learned and can recycle (code, art) and go back to #1 above.
- gfodor 15y agoYes, a thousand times yes. On a $5k budget, marketing was the last thing you should have been spending money on.
- 13rules 15y agoThe number one thing that you have to do as a startup is sell, sell, SELL!! (http://www.youtube.com/watch?v=S8H2FIf1oH4 http://www.youtube.com/watch?v=S8H2FIf1oH4)