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In Ireland the app went from being Hailo to MyTaxi to Free Now. Personally I loved Hailo. It became a verb and it was common to say "I'm going to Hailo now". No
by richeyryan 6y ago
In Ireland the app went from being Hailo to MyTaxi to Free Now. Personally I loved Hailo. It became a verb and it was common to say "I'm going to Hailo now". Now it's "I'm going to FreeNow... now". It just doesn't sound as smooth. I still use it but I really feel like Hailo was the ideal name.
- drewzero1 6y agoHailo sounds like an extremely clever name for a taxi app, since (at least in US English) one might "hail" a traditional taxi. FreeNow seems clunkier to use as a verb, plus it doesn't seem to connect to the service at all. (Unless the taxi ride is free now!)
- richeyryan 6y agoYeah, it worked well. I guess the problem you have is, once you're international, your clever name loses its impact. It was a common joke at the time Free Now launched that the taxis should be free alright.