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Article missed the important proviso "in display advertising" (Facebook are likely to overtake Google in this space this year), but they're nowhere near Google
by ig1 15y ago
Article missed the important proviso "in display advertising" (Facebook are likely to overtake Google in this space this year), but they're nowhere near Google in terms of CTR or revenue for search ads.
- zitterbewegung 15y agoIt seems like that Google still has they high paying ad market while facebook has a chunk of the low paying ad market.
- JanezStupar 15y agoThat may be a problem. That was what happened to US auto industry before it got pwned by asians.
- socillion 15y agoA problem for who? How does this parallel the auto industry situation at all?
- dpcan 15y agoTheir ad models seem totally different to me. I'll advertise on facebook if I want a specific type of customer just to know I exist. On google, I go after the customer actively looking buy something I provide.