It's basically a set of 4 principals or best practices: 1. decentralized data ownership. 2. Data as a product. 3. Self-serve data infrastructure.

It's basically a set of 4 principals or best practices: 1. decentralized data ownership. 2. Data as a product. 3. Self-serve data infrastructure. 4. Federated governance. So I don't think of it as some new product thing but rather principals that work well for people with a certain type of use case. It's a bit like Microservices in that regard.