2 ms·
> Seriously, have you ever seen a rebrand negatively affect a product? The pandemic coming along masked it, but I think the Realtimeboard to Miro rebrand did.
by porker 6y ago
> Seriously, have you ever seen a rebrand negatively affect a product?
The pandemic coming along masked it, but I think the Realtimeboard to Miro rebrand did. They went from a clearly defined value proposition in the name to a nothing-word. For software that was installed on desktops, so the name and icon changed.
n=1 but I still have to stop and think which app I want to open for a realtime whiteboard.