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Prediction: Facebook Will Surpass Google In Advertising Revenues

25 points by profitbaron 15y ago

ig1 15y ago
Article missed the important proviso "in display advertising" (Facebook are likely to overtake Google in this space this year), but they're nowhere near Google in terms of CTR or revenue for search ads.
- zitterbewegung 15y ago
  It seems like that Google still has they high paying ad market while facebook has a chunk of the low paying ad market.
  - JanezStupar 15y ago
    That may be a problem. That was what happened to US auto industry before it got pwned by asians.
    - socillion 15y ago
      A problem for who? How does this parallel the auto industry situation at all?
- dpcan 15y ago
  Their ad models seem totally different to me. I'll advertise on facebook if I want a specific type of customer just to know I exist. On google, I go after the customer actively looking buy something I provide.
xcode 15y ago
Google had topline revenues of $8.58 last quarter. Ahem. Facebook is thinking of making $4 Billion in revenues this year. So Facebook would have to make roughly 10X in revenues. Anyone can say anything on Techcrunch. This article has no facts.
r00fus 15y ago
I see no G vs. FB charts or actual data about Google's revenue. This just sounds like complete hyperbole.
- ig1 15y ago
  Google display advert revenue this year (aka YouTube, Doubleclick, etc.) will hit around $2.75 billion while Facebook will likely hit $3.5 billion. Google's search ad business is safe, but Google's content network could face a major challenge if Facebook launches a competitor. As most people leave Facebook logged in, Facebook could do much more accurate ad targeting as well as avoiding the huge fraud problems that Google faces.
thurn 15y ago
They target pretty different components of the advertising industry. For example, I kind of doubt Coca-Cola spends a lot of money on Google ads (nobody uses Google to find a Coke). On the other hand, Facebook could be a great tool for promoting the Coke brand. It's much more analogous to traditional TV advertising.
fjabre 15y ago
People log into Facebook to see their friends' drunken photos from last night. People browse to Google to find information - which lends itself naturally to ads about products and services.
- m0nastic 15y ago
  Right, but then people stay logged into Facebook throughout the day while navigating the rest of the web (and spend an increasingly greater amount of time on Facebook itself). I have no idea if Facebook ad revenue will surpass Google's (and neither does this article), but the way Facebook ads work seems much more in line with traditional advertising (Google seems like an exception, but a good and potentially paradigm-changing exception).
uast23 15y ago
Oh.. I tried to predict that almost an year back :P http://news.ycombinator.com/item?id=1474763 http://news.ycombinator.com/item?id=1474763

25 points by profitbaron 15y ago

ig1 15y ago

Article missed the important proviso "in display advertising" (Facebook are likely to overtake Google in this space this year), but they're nowhere near Google in terms of CTR or revenue for search ads.

zitterbewegung 15y ago
It seems like that Google still has they high paying ad market while facebook has a chunk of the low paying ad market.
- JanezStupar 15y ago
  That may be a problem. That was what happened to US auto industry before it got pwned by asians.
  - socillion 15y ago
    A problem for who? How does this parallel the auto industry situation at all?
dpcan 15y ago
Their ad models seem totally different to me. I'll advertise on facebook if I want a specific type of customer just to know I exist. On google, I go after the customer actively looking buy something I provide.

xcode 15y ago

Google had topline revenues of $8.58 last quarter. Ahem. Facebook is thinking of making $4 Billion in revenues this year. So Facebook would have to make roughly 10X in revenues. Anyone can say anything on Techcrunch. This article has no facts.

r00fus 15y ago

I see no G vs. FB charts or actual data about Google's revenue. This just sounds like complete hyperbole.

ig1 15y ago
Google display advert revenue this year (aka YouTube, Doubleclick, etc.) will hit around $2.75 billion while Facebook will likely hit $3.5 billion. Google's search ad business is safe, but Google's content network could face a major challenge if Facebook launches a competitor. As most people leave Facebook logged in, Facebook could do much more accurate ad targeting as well as avoiding the huge fraud problems that Google faces.

thurn 15y ago

They target pretty different components of the advertising industry. For example, I kind of doubt Coca-Cola spends a lot of money on Google ads (nobody uses Google to find a Coke). On the other hand, Facebook could be a great tool for promoting the Coke brand. It's much more analogous to traditional TV advertising.

fjabre 15y ago

People log into Facebook to see their friends' drunken photos from last night. People browse to Google to find information - which lends itself naturally to ads about products and services.

m0nastic 15y ago
Right, but then people stay logged into Facebook throughout the day while navigating the rest of the web (and spend an increasingly greater amount of time on Facebook itself). I have no idea if Facebook ad revenue will surpass Google's (and neither does this article), but the way Facebook ads work seems much more in line with traditional advertising (Google seems like an exception, but a good and potentially paradigm-changing exception).

uast23 15y ago

Oh.. I tried to predict that almost an year back :P http://news.ycombinator.com/item?id=1474763 http://news.ycombinator.com/item?id=1474763