Walk a mile in manufacturer shoes. Let's say you run a company producing a hardware product. And you invest in developing a software feature which improves your

Walk a mile in manufacturer shoes. Let's say you run a company producing a hardware product. And you invest in developing a software feature which improves your product. It costs money. This software feature also needs tiny modification of original hardware product by replacing couple parts with better ones with price difference of 0.001 cent/per piece . So your options are: Start producing two separate models of you product, greatly complicating supply chain and logistics Discontinue old product and produce only improved version Produce only new HW but introduce software switch, to allow users to keep purchasing cheaper product without new feature, while simultaneously allowing users who need new feature to pay premium to cover your development costs