I don't think it's a techique, per se. (disclosure: I've worked with Andrew a bit). Andrew is an awesome guy and he's got a REALLY peculiar sense of humor. I

I don't think it's a techique, per se. (disclosure: I've worked with Andrew a bit). Andrew is an awesome guy and he's got a REALLY peculiar sense of humor. I'd wager that he was sitting at lunch someday talking with someone about the press and said: "Wouldn't it be funny if I did something a bit more creative than say 'no comment'?".