I mean, we don't call the Pope an influencer but we do Joel Osteen, we don't call Xi Jinping an influencer but we do Donald Trump, we don't call Satya Nadella a

I mean, we don't call the Pope an influencer but we do Joel Osteen, we don't call Xi Jinping an influencer but we do Donald Trump, we don't call Satya Nadella an influencer but we do Elon Musk. It seems to be the dividing line between influencers is that they're using their influence for financial gain and that it's their primary asset. It doesn't have to be direct monetization but it has to be something where the motivation for them to influence is financial.