It's when grounded design decisions become ungrounded. Sure, creating an umbrella company called Wise - where TransferWise is one segment they're targeting woul

It's when grounded design decisions become ungrounded. Sure, creating an umbrella company called Wise - where TransferWise is one segment they're targeting would be a good way to do it, and then launch other products under Wise, but they shouldn't rebrand TransferWise to Wise.