4 ms·
$130 isn't enough to really test most advertising methods, unless you're already really dialed in. I operate e-commerce businesses, and I'd throw at least $500
by tjbiddle 6y ago
$130 isn't enough to really test most advertising methods, unless you're already really dialed in.
I operate e-commerce businesses, and I'd throw at least $500-$2,000 on testing something new before I call it quits.
- giarc 6y agoYou're argument is flawed because someone is going to come along and say "$200 isn't enough to really test most advertising methods...I'd throaw at least $20,000-$100,000 on testing something." Then along comes Procter and Gamble and they say $10m-40m. It's all about scope and market size.
- bawolff 6y agoIs the market for music small? Was he testing in some specific genere, geographic region or other targeted group to justify the smaller budget? There comes a point where you need a minimum amount of money before you can tell if something is working. If you spent 10 cents on advertising, that would be pretty meaningless.
- nxpnsv 6y agoThis is different, roi is different. You comparing apples and non apples.