The thing is, ISO isn't charging a fee with the idea that they can make money selling the standards. Hell, most standards they publish don't really have a monet

The thing is, ISO isn't charging a fee with the idea that they can make money selling the standards. Hell, most standards they publish don't really have a monetization plan beyond "make all the relevant member organizations happy". The one exception is video, and that's not even money that ISO MPEG (or ITU VCEG) even sees. It all bypasses the standards orgs entirely and goes straight to patent owners through a clusterfsck of patent pools.