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I have a major problem with groupon and while I have not read every article posted in recent months on the company -- I have followed their revenue numbers enou
by phlux 15y ago
I have a major problem with groupon and while I have not read every article posted in recent months on the company -- I have followed their revenue numbers enough to further beffuddlement:
Groupon's business model is to get retailers to discount their product by 75% - sell to the end user through groupon for 50% and groupon takes 25% of the original retail cost.
My friends in SF who own restaurants, bars and shops all refuse to work with groupon as the costs to them just dont make sense.
As far as I am concerned, even though their revenues are staggering - the model is flawed and not sustainable. The only thing to do is to hype the fuck out of the company and cash out big - the revenues will plateau and the model will need to pivot/evolve in order to return value to the businesses.
The problem is that the massive hype that groupon has will continue and far too many VCs and SV elite will be sucking the groupon cock for years...
Personally, I actually dont have much respect for the model. As a groupon user - I havent bought a thing now in 11 months and as I mentioned the businesses my friends own here in SF all refuse to participate.