I really liked Linus' explanation of how an animal (versus an abstract shape) as a logo can have huge benefits. When you compare Red Hat's hat logo vs Linux's

I really liked Linus' explanation of how an animal (versus an abstract shape) as a logo can have huge benefits. When you compare Red Hat's hat logo vs Linux's penguin... you can't really have a hat do as much as a penguin. A penguin can smile, and pose, and do things, where a hat can only sit there doing nothing.