The book was ”Crossing the Chasm” by Geoffrey Moore. Actually, even just by searching online you can find this small chapter from the book where he tells his ”

The book was ”Crossing the Chasm” by Geoffrey Moore. Actually, even just by searching online you can find this small chapter from the book where he tells his ”high tech parable”, illustrating an (unfortunately) common story of a fast growing start-up that struggles to expand beyond its early adopter market into the critically important majority. I think you might consider it pretty funny too, although my humor might be dry here.... Even if it’s a bit early to tell, the book seems like a nice read!