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Thanks kitcar! Great idea about the legal fees. We are already incorporated but we can look on things like the ToS, etc. PPC is a good idea also.

• coryl 15y ago
  Yuck, legal documents? I'd suggest spending it on things that really matter, like user acquisition. You especially don't need a lawyer to write up TOS until you actually have a user base, imo.
  • kitcar 15y ago
    In my experience, one of the biggest mistakes startups make is not defining a clear shareholders agreement from day 1 - just leads to conflict down the road. While you could hypothetically write your own, if either you or your partner have never done so in the past I strongly recommend you bring in an outside party, as they will force you and your business partners to have discussions you may not want to have otherwise (i.e. what to do if one of the partner gets a job offer and chooses to leave the company shortly after your product launches, what to do if one partner wants to buy another partner out, etc... Agreed don't spend it on TOS though, you can build a pretty strong one yourself by reading similar sites TOS for inspiration.