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Blinded by the light: Chicago startup’s technology saves your eyes – and energy

• zepto 6y ago
  It’s unclear how this is better than OLED, which doesn’t involve backlighting at all.
  • trebor 6y ago
    It could be the difference between emissive and ambient/reflective light. OLED is still emissive. It sounds like this is not 100% emissive, and leverages ambient/reflective light.
    • zepto 6y ago
      Is it different from other transflective LCDs? That wasn’t clear either.
• huachimingo 6y ago
  The Gameboys already had this. Wish I had a phone or PC with those screens...