"The process is not the product" I found it more interesting and productive to provoke discussions around another perspective: "The product is not the business

"The process is not the product" I found it more interesting and productive to provoke discussions around another perspective: "The product is not the business". It's so common to see people think that just because their product sounds nice and compelling to its intended market/niche, it doesn't mean the same team would be able to sell it and maintain it in an ongoing basis, let alone evolve it. The reality of business operations is too cruel.