Thanks for replying. A personal professional reputation, by contrast, is a bit harder to build than the big salary but also harder to lose. I think perhaps it

Thanks for replying. A personal professional reputation, by contrast, is a bit harder to build than the big salary but also harder to lose. I think perhaps it's a question of semantics - when it's put like this, to me it sounds much more reasonable and even a good idea. I think it's just the phrase 'personal brand' that has some sort of mental block around it for me - it just sounds so... pretentious.