I don't think the comparison holds. Juul's business is that of selling nicotine pods, as many as possible- there doesn't seem to be much wiggle space there. Goo

I don't think the comparison holds. Juul's business is that of selling nicotine pods, as many as possible- there doesn't seem to be much wiggle space there. Google's business is not that of selling AIs, much less that of selling unethical AIs. It seems there's plenty of space for constructive research on how to improve, or at least monitor, Google products for better results. It seems that the issue here is that Google didn't hire dispassionate ethical researchers able to deal with a wide range of ethical issues; instead it hired activists with a precise, narrow agenda. People who think that the world itself is biased (including the company they work for and their own management) and that Google should change its products to enact a change upon it. Once these activists have found themselves cuddled the most powerful company in the world and showered with praise and money, it seems their egos just started inflating until they burst.