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Why Your Wild Trading Ideas Feel So Right
- wombatmobile 6y agohttps://web.archive.org/web/20210219162004/https://www.wsj.com/articles/why-your-wild-trading-ideas-feel-so-right-11613751124 https://web.archive.org/web/20210219162004/https://www.wsj.c... “What we’re really talking about [with] gut feelings is how people sense their internal milieu, which encompasses a multitude of different signals, coming from all over the place within the body,” says Sahib Khalsa, a neuroscientist at the Laureate Institute for Brain Research in Tulsa, Okla. “The brain is constantly sampling and receiving all these signals, even if you’re not consciously aware of that.” A recent experiment in Prof. Khalsa’s lab found that such signals from the stomach activate regions of the brain that monitor arousal and motivate people to orient their attention. Such gut feelings—which scientists call interoception—can shape our decisions even when we believe we are relying on data and logic.