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That's why Google average revenue per user is so much higher than Facebook.
by tomnipotent 6y ago
That's why Google average revenue per user is so much higher than Facebook.
- cm2012 6y agoGoogle display network (contextual ads) is tiny. Google search is direct intent, very different.
- tomnipotent 6y agoIt's still 15-16% of Google ad revenues, or about 40% of Facebook.
- Closi 6y agoGoogle search also uses personalised advertising. If you search for restaurants you will get ads for restaurants nearby, if you search for clothes it will match the ad results to your gender if google knows it, you can also do the same remarketing techniques with other ads (eg if someone has visited your website and they search for a related topic you can make sure your ad is displayed).