Well, realistically speaking there is no alternative to Facebook. If you want to target individuals by interests FB is the only platform that allows it. Sure, t

Well, realistically speaking there is no alternative to Facebook. If you want to target individuals by interests FB is the only platform that allows it. Sure, there are other places where you could place your ads, and depending on the market if you can find niche sites, or even better communities, you might even get an order of magnitude better ROI, but the great thing about FB is that it's too easy to utilize as an advertiser. As for click-fraud is pervasive in the online world. I don't think there's any major platform that doesn't have a fraud problem, and I can't realistically think of a solution that's not too much of a problem to work it out. Google is supposedly on top of it for more than a decade, but I haven't met a single person advertising on AdWords who doesn't think that they get fake traffic. I've even read reports that state that one third of global ad traffic is fraudulent.