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I spent a few hundred dollars, in $25 increments. I ran different ad copy, different visuals, different times of day. The difference in effectiveness between d
by com2kid 6y ago
I spent a few hundred dollars, in $25 increments. I ran different ad copy, different visuals, different times of day.
The difference in effectiveness between different visuals and ad copy ranged from "no one clicked this" to "10% conversion after hitting my landing page."
For the right audience, with the right campaign, FB ads do work.
But you have to play around, and what does work might not be intuitive.
Also I found out that the ad copy that worked on FB didn't work on Reddit, and vis versa.
- mtnGoat 6y ago$25 is not enough to prove anything. Statistical significance is important.
- faeyanpiraat 6y agoWouldn't finding a well converting copy and targeting combo throw all the statistical significance issues out the window? I mean you can start experiments with statistically significant results branching from that, but when you are tight on budget, and just want to start out, it might be better to just randomly find something which can get the ball rolling?