From it's inception Apple made technology useable. The Apple ][ was an appliance, the Mac even more so. That was happening during an era where a lot of compute

From it's inception Apple made technology useable. The Apple ][ was an appliance, the Mac even more so. That was happening during an era where a lot of computers still shipped in kits. The iPod was a better UX on top of existing mp3 players Asians OEM were making (5 buttons and a tiny liquid crystal screen). The iTunes store was Jobs spending an afternoon downloading music on the internet and figuring out he was saving less than minimum wage doing so.