4 ms·
To make this worse - FB actively undermines your ability to validate their results! They remove OrderId's because they deem them "PII" (what!?) and just report
by Alupis 6y ago
To make this worse - FB actively undermines your ability to validate their results!
They remove OrderId's because they deem them "PII" (what!?) and just report number of conversions and conversion dollar amounts.
This, coupled with the complexity of referral tracking, lookback windows, browsers clearing cookies, etc... it becomes nearly (or completely!) impossible to validate any results from FB's ad platform.
Added to that, FB's ad platform's goal seems to be to spend your entire daily budget... every single day... regardless of ROAS. That's just absurd.
Trust Us - they say...
- tomnipotent 6y ago> They remove OrderId's because they deem them "PII" This has always been a pet peeve of mine, and is clearly intentional by Facebook to prevent businesses from confirming and digging into results. No other major advertising partner does this. Not Google Ads or Bing, not even Outbrain or Criteo. If these services report a conversion, they return to me the ID I passed to them for the conversion (even if last-click doesn't match).
- mtnGoat 6y agoAttribution adds another messy metric. I’ve had many transactions claimed by multiple advertising platforms. Yikes. And ROAS is Google’s main measure of return, it’s a poor metric because it has nothing to do with profit.
- deleted 6y ago[deleted]
- austinpena 6y agoThis is solved by primarily relying upon the conversions API. It’s not as accessible but there are a few good integrations that make it easier.