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Hm interesting... so if you consider Google's original products search and ads, then Android, Chrome, ChromeBooks and other hardware are down the stack. Google
by chubot 6y ago
Hm interesting... so if you consider Google's original products search and ads, then Android, Chrome, ChromeBooks and other hardware are down the stack. Google Cloud is down the stack.
YouTube is lateral, but it was an acquisition. Minor business, but being a DNS registrar is down the stack. So it seems that Google did go down mostly.
I would say Apple went "up" in at least one phenomenal way. They started out with computers, and then 20 years later their big success was iPod + iTunes. iTunes is probably 2 levels up the stack, being mostly a media business, not really software even.
Apple also wrote a lot of apps like Keynote, and acquired apps like Logic, etc.
- 908B64B197 6y agoFrom it's inception Apple made technology useable. The Apple ][ was an appliance, the Mac even more so. That was happening during an era where a lot of computers still shipped in kits. The iPod was a better UX on top of existing mp3 players Asians OEM were making (5 buttons and a tiny liquid crystal screen). The iTunes store was Jobs spending an afternoon downloading music on the internet and figuring out he was saving less than minimum wage doing so.