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I've tinkered with it, and had poor experiences hiring people to run FB ads, so any specific resources you can recommend would be appreciated. Kind of like how

I've tinkered with it, and had poor experiences hiring people to run FB ads, so any specific resources you can recommend would be appreciated. Kind of like how I would recommend Michael Hartl's Rails tutorial for someone looking to explore Rails in a productive way. There is certainly a lot of information out there but much is generic, others are paid, and many are scams.

leesalminen 6y ago
When it was time for us to start PPC ads for my B2B SaaS product, I took a whack at doing my own FB and AdWords campaigns. I found FB to be much more intuitive than Goog. I uploaded some collateral I threw together and targeted it towards people who were in specific Groups, people who liked specific things and excluded people who already liked our page. I clicked submit and after a day we started seeing an uptick in leads. Real, actionable leads. Meeting people at industry trade shows told me that they saw our FB ad. It worked (and still works) well for us in that small niche of the world with a well defined target demographic. I never felt compelled to hire anyone to manage it. I don’t have any books to recommend for you, but why not do some trial and error with small budgets to see what works for you?
mtnGoat 6y ago
No specific resources, but I’ll give you a tip that has turned around a lot of campaigns and helped a number of clients figure it a profitable FB advertising strategy. Offer something free, like an ebook, webinar, etc. and gather email addresses to access it. This gives you a chance to follow up and grow your email lists. So even if they don’t buy, you at least get a lead. When you just buy a click, you always gotta hit a Homer. Figure out it a way to make base hits count.